Essential action definition2/11/2023 Want to know what metrics your competitors have, for example, downloads and revenues of an app? ASOMobile services allow you to analyze apps and provide comprehensive information. LTV shows how much a person spends in an app for exclusive use, so retention directly affects profits. The longer you keep a user, the easier it is to increase their Lifetime Value (LTV). Read on, and you will find out which retention rate is considered good and how to calculate and increase user retention rate in the app. Old users spend more money than newbies and regularly share their experiences with friends and acquaintances. In the long run, retaining users is much more profitable than attracting new ones. If the app does not meet the audience’s needs, the bounce rate will rise, negatively affecting the overall metrics, including profit. In addition, the maximum number of downloads today does not guarantee a rapid growth in the popularity and profitability of the app tomorrow, in a week, a month, a year. Advertising, attracting new customers, and increasing the number of downloads require a lot of investment. User retention is the best way to grow mobile app. Mobile app retention rate is a really important indicator. Mobile app retention rate: definition, characteristics of positive indicators
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